Marketing is all about being at the right place, at the right time, with the right message. If you try to be there for everyone, your message will become diluted. And if you dilute it too much, it won't be the right message, at the right time, for anyone.

So what you need is a unique spin, an edge, or what is commonly known (in the marketing field) as a unique selling proposition -- USP for short.

A USP is an attempt to express the uniqueness of your business in a single statement. It can be a promise no one else makes. It can also be a unique benefit that applies only to your product or service.

Any advertising you run without a well-thought out USP is like throwing money down the drain. Seriously. You need at least the basis of a strategy. Otherwise, advertising will suck you dry financially.

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Here is what a profit pulling USP will allow you to do...

	Find a niche and position yourself as the ONLY choice for that niche. This will allow you to target prospective customers you may not have even known existed.
	Place your product or service on a different level than your competition, catapult you to a higher plane of business and enable you to sell in a vacuum (i.e. no direct competition).
	Protect you from market fluctuations. A profit pulling USP practically guarantees you longevity in the marketplace.
	Break free from mindless advertising and get your product or service remembered more than any other in your market.
	Grant a stronger preference for your company's products and services -- you can charge more and customers will pay your higher price.
	Easily convert it into a hook for your headline (or for those of you selling books, use it for the title).

Create a USP now and instead of fumbling around trying to explain to consumers what you're about, you'll already have your unique message all spelled out. And you can easily apply it to any of your marketing or advertising in the future.

As a Business Owner, Can You Identify with the Up's and Down's of Business?

The worry of what your competitors might do next?

Most businesses can, at least at first.

But if you take the time to position yourself in the marketplace, worries of this sort will fade.

How can this be possible?

Well here's an example. If you've ever been to the shampoo aisle at the supermarket, you've seen it. And there are literally hundreds of shampoos to choose from. So when Head & Shoulders came out, who would've noticed, right?

Wrong. Everybody noticed because Head & Shoulders targets people with dry, flaky scalps. People with dandruff. And this made all the difference to their campaign.

Without its dandruff fighting power, Head & Shoulders would just be another shampoo.

Can You See the Power of a Unique Position?

And examples like this are everywhere; you just have to know what to look for.

I'm sure by now, I've gotten your attention. And you're probably starting to wonder just who I am and why you should listen to me.

Well, let me explain. I've been in business for myself since 2001. I started by launching a business just for fun. And it turned out to be profitable from Day 1.

Not too common in this day and age.

Best of all, I've been able to grow my businesses to the level where I compete with multi-million dollar companies -- something I wasn't sure was possible at first.

How was I able to pull this off? Well, I knew the only way I could succeed was by learning marketing secrets that would launch me ahead of my competition (even those with million dollar advertising budgets).

So I devoured all the marketing tactics I could find.

In fact, I added it up and over the last couple of years I've spent well over $17,500 on marketing information products, seminars and coaching from the masters. That's quite a bit. But it all paid off once I was able to use what I learned to outwit competitors with marketing budgets 100's of times bigger than mine!

Through all this, I've learned a lot of marketing secrets that have helped me get to the point where I make quite a profit from my businesses.

But I've also learned another secret. It's a simple one, but it's powerful. That most valuable secret of all is that success is based on leverage. You absolutely must leverage the trials of others. Find out what works for them and then do it. Don't waste your time trying to figure everything out on your own. Otherwise it may take you a lifetime to get anywhere.

You can make money hand-over-fist following this principle.

I know I have. And one of the best strategies I ever leveraged was the idea of developing a USP and properly positioning my businesses in the marketplace.

I've boiled down creating a USP to a few simple steps and outlined it all for you... just keep reading and I'll explain how you can leverage my time.

I guarantee you, no matter how mundane you think your business is -- there is something special about it. Something unique that can launch you to new profit levels.

Somewhere under the surface is something special just waiting to be noticed. And together, we will find it, hone it into a USP and test it to determine how it fits.

Trust me, no matter what business you are in or how ordinary you think it may be we are going to find something unique about it and transform it together.

Most marketing books don't spend more than a paragraph or two on how to come up with your USP. Yet most marketing agencies charge several thousand dollars to help you craft it. So obviously, it isn't an easy thing to come up with.

Well, until now that is. Developing your own USP has been broken down into simple steps that anyone can follow with the Positioning Tactics System .

Finally, a Step-by-Step System that will Help Anyone, in Any Type of Business Create a Profit-Pulling Unique Selling Proposition

It's virtually foolproof.

Trust me; this course is the next best thing to having your own advertising agency on your side.

It doesn't matter what you're selling. Whether it's a product or a professional service. A USP will be a major factor in whether or not it succeeds. It's also highly important if you are offering any type of information product; like a book or an audio CD. In today's competitive marketplace, a USP is vitally important to your success.

So what's at the core of the Positioning Tactics System?

Positioning Tactics Manual

USP Action Guide

Just so you know exactly how it works, here's a detailed look at our powerful and exclusive system in detail.

Component #1 -- "Positioning Tactics Manual" You need to gain an overview of USP's, niches, and market positioning before you try to craft your own powerful marketing message. Therefore, I've provided you with a trusted guide, packed cover-to-cover with valuable information. This manual is 104 solid pages of printed material put down in easy to understand language that you will breeze right through. It's quite possibly the most revealing report ever compiled on the subject of USP's. Here's just a little of what you'll discover in the Positioning Tactics Manual. » Learn the 4 reasons why your competitors probably don't have a USP and how to make sure you avoid their mindset.     » The 3 keys to a profit pulling USP.     » Look at 10 multi-million dollar USP's and a brief synopsis of why they work.     » The tricks to determining what really drives your target audience.     » The 5 main categories for USP's and creative ideas for implementing them into your business.     » How a USP will bring clarity to everything you do.     » The one thing you must understand before you use price to differentiate yourself.     » How to annihilate your competition with a guarantee that packs a powerful punch.     » 5-tips for sidestepping a price war.     » What to do with your USP once you've created it.     » 2 real life examples of matching up your USP to the rest of your advertising.     » How to establish credibility. (And the 2 hurdles you must help your prospective customers overcome right up front).     » The giant myth to using low price strategies for your USP. Is it a deadly idea or a profit powerhouse?     » How to get jaw dropping case studies from your clients rather than weak generalities.     » We'll also cover how to come up with product names, tips for trade marking them, and much more!

The in's and out's of USP's are covered, right down to the last detail.

Never have these ideas been so clearly presented. The manual will give you all the background you need. But the next step is where the real meat of the system is...

 

Component #2 -- "USP Action Guide" Next is the USP Action Guide. I've perfected the USP creation process so that anyone can come up one. It's a remarkably effective strategy. There are over 55 pages on creating your USP with 9 easy to follow exercises. I explain exactly what you need to do in each exercise in plain English. This shortcut method is explained in simple words and concepts that make sense. » The USP Action Guide shows you what you must do first, then second, etc .     » All the steps for coming up with a USP are presented in their entirety.     » Zero in on what prospective customers really want to know. The second section of the USP Action Guide includes a set of exercises that will help you generate breakthroughs in your business. Written by Paul Myers of TalkBizNews.com, it's guaranteed to keep you awake at night with the ideas that will start flowing!

So you're probably wondering, what's this going to cost you?

Creating a USP isn't something you can put a price tag on. Especially since it's tied to the success of your entire business. Your USP will be the center of your product or service and all your future advertising.

This really is prized information. I've used these exact techniques to transform my businesses (and just one of them generates over $100,000 a year in revenues).

I know there are a lot of small business owners and service professionals who could really turn their business (and their life) around with this information. I wish I had someone show me what to do and how to do it right in the early days.

So although this course is easily worth several hundred dollars (I'd say somewhere in the $200-300 range), I'm going to give you a break.

To make it more affordable for people struggling with their business, I have kept the price as low as possible. I have been able to do this in part by offering the system as a downloadable product only. Since I don't have to pay the costs to keep an inventory on-hand, you reap the benefits.

Although it is worth 3 to 4 times as much, the complete Positioning Tactics System is currently available in downloadable PDF format for only $97 $47.

But it truly is important to me that you succeed...

So I want to make saying yes to this opportunity even easier by including some very valuable bonuses that will really make this the ultimate package for small business owners.

These two bonus components are yours at no extra charge. I feel they are absolutely necessary for you to get the most from the Positioning Tactics System.

 

-- Bonus #1 -- A $67 Value "How to Write Profit Pulling Ads" Writing ads really is the key to your business success. That's because it all boils down to how well you communicate your product or service to prospective customers! Discover tips and tricks for writing your own profit pulling ads. From the headline to the closing (and everything in between), it's all covered in this manual!     Here's just a sampling of what you'll learn... » What types of advertising are virtually worthless to the small business owner. (I'll also teach you what you should be doing instead).     » Ideas for crafting a profit pulling headline sure to grab the attention of your prospective customers.     » Learn what makes bad writing so bad and how to avoid it.     » What's the number 1 reason people don't buy from you -- and how to overcome it?     » Discover the magic of offering bonuses. (I've even included some advanced tips for using them).     » And 130 Top selling tips; like "10 Ways to Sell Your Products Faster" and "10 Mesmerizing Ways to Reinforce Your Profits". ...and much more!

 

-- Bonus #2 -- A $47 Value "How to Generate a Publicity Frenzy with Free Press Releases" Learn how you can promote your product or service while sneaking under your prospect's radar (and distaste) for advertising... ...all the while managing to save thousands of dollars in advertising in the process! If you want to wake up tomorrow and know exactly how to get a flood of potential buyers with virtually no advertising budget, then writing a press release just might be your answer.   Here's just a small sample of what you'll discover in this guide... » How you can make your press release absolutely gleam in the eyes of an editor.     » 5 specific sources for getting statistics, quotes, legal decisions, and other accurate facts for beefing up your press release. (Editors love facts.)     » How to connect everything you write directly to your audience for maximum impact.     » What exactly is news? Knowing where the line is drawn will separate your release from the pile of releases that will most certainly wind up in the editor's trash bin.     » The right (and wrong) way to write a press release. You'll learn language tips, sentence length, words to use, etc.     » Discover the most powerful sentence on your press release. This one sentence will almost single-handedly make or break your submission in one swift move. (And discover tricks for packing it full of punch.) ...and much, much more!

As you can imagine, positioning yourself properly is one marketing tactic your competition doesn't want you to know about. It's a blueprint for how to get more clients, position your product or service for maximum profits and literally crush your competition.

But if you don't take the time to go through the material and implement it, you will not see any improvement. I've made it as easy as possible for you to succeed, but obviously, you will still have to put in the work to create your own USP and apply it in your marketing.

100% No-Risk Guarantee   Best of all, the Positioning Tactics System comes with a full 60-day money back guarantee. If you're not satisfied with your purchase for any reason, you can get a complete, fast and no-hassle refund. That's a 60 FULL DAYS to review the system. No questions asked. There is absolutely no risk to you!

Remember, the material found in the Positioning Tactics System is not available anywhere else.

So if you're serious about succeeding with your business, you truly need this system to gain an unfair advantage over your competition.

Don't hesitate... or you'll just wind up giving your competition a chance to get an edge on you.

Act now... before your competition does!

Positioning Tactics System   Yes! I wish to purchase the Positioning Tactics System as a downloadable PDF course for the special low price of only $97 $47 and get the bonuses free. I realize that I have a Full 60 DAYS to examine the system and if I'm not 100% satisfied, I may ask for a full refund! No questions asked. Get on the Fast Track to Success Today! Pay via our 100% secure order form. Click the link below for instant download... Order safely and securely online.

If you're ready to make drastic improvements to the way you run your business, then you know what to do. Don't put this off. Make 2006 the year your business really takes off!

I'm looking forward to working with you on taking your business to the next level.

Sincerely,

 

Please note that I cannot guarantee your profits will increase if you use my system. I don't know you, your business, or your level of determination. Your success is ultimately dependent on you and you alone!